Looking forward
Within this guide are the key ideas, messages and expressions that define our purpose and tell our story. We’ve distilled our narrative into ideas, themes, soundbites and visuals, and included explanations, definitions and conversation-starters.
We are determined to leave the world in a better place—and as such, it is imperative that our vision is clear, our messages consistent and our visuals differentiated. This document is the first step.
Eight core pillars
Bixal’s authority—and how we talk about it—can be distilled down to eight concise themes. They are not required to be presented verbatim, but should be incorporated as talking points in conversations, marketing materials and brand executions. We live these messages and their richer meaning in our work each day, and we take them home with us when we leave.
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01
A shared sense of purpose.
We use human-focused strategies and cutting-edge technology to serve audiences and help our clients fulfill their missions.
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02
A focus on federal.
We work primarily with the Federal Government to serve large communities throughout the nation. We help clients see the challenges and possibilities within the government space and offer solutions to promote visibility and access to their organizations.
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03
An outcomes mindset.
The challenges of our clients span disciplines, sectors, and borders. We view everything through the lens of the customer experience and use research to drive our decision making.
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04
A people-first approach.
We provide a deeply nuanced understanding of real people, their expectations, their emotions, and the challenges they face. This is the power of empathy, and it guides everything we do here.
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05
An agile environment.
At Bixal, we develop solutions well before we start writing code. Agility is an iterative work style that values partnership, collaboration, and transparency. It shapes how we approach everything from content and marketing to human-centered design.
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06
A higher standard.
We set our standards high in order to exceed the expectations of our clients. You can trust us to look beyond the initial requirements and come up with solutions that can create lasting value to your organization.
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07
An empowering culture.
Our culture is empowered by the nature of a supportive environment. We value kindness and humility, and always seek ways to build each other up and drive ourselves forward.
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08
A diverse perspective.
From the top down, we are a diverse organization that embraces different ideas, perspectives, and people. Every single one of us offers a unique background and worldview that presents itself in the quality of our work.